Improve Customer Experience and Inform Buyers with Detailed, Supplementary Information

Self-service pre-approval finance experience was not transparent and often led to inaccurate purchasing options and negative customer feedback.

Build a solution to test whether increased transparency, instant feedback and additional control during the pre-approval process would increase customer sentiment and enable higher online car sales.

Built customer trust and increased customer sentiment through the revamped self-service experience, increasing online customer holds on pre-approved vehicles.