Differentiated Web Experience Helps International Retailer
The updated user experience is optimized and differentiated for users based on their country of origin. The solution simplifies business processes, reduces shipping costs and improves the customer experience. The client now has the ability to provide unique experience and product offerings to different markets.
STRATEGIC SNAPSHOT
Challenge
Improve the shopping experience on niche e-commerce product from multiple countries.
Strategy
Develop custom interfaces to deliver site-specific content according to IP-based geo-location.
Outcome
Optimized, differentiated user experience based on country of origin and simplified internal business processes.
The solution simplifies business processes, reduces shipping costs and improves the customer experience.
Challenge
A global clothing retailer wanted to improve the shopping experience on a niche e-commerce product from multiple countries. Shipping costs were growing, time to deliver was difficult to predict and customer experience was declining. The client turned to UDig to optimize the experience and provide a more flexible, scalable solution for the future.
Outcome
UDig’s consultants worked with the client and third-party vendors to come up with the strategy and solution for this multi-country approach. Leveraging IP-based geo-location, the team developed custom interfaces to serve up site-specific content. UDig provided development and UX best practices to the project while bringing experience and knowledge with the platform to develop an integration with the third-party shipper.
How We Did It
Tech Stack
- Javascript
- IP-based geo-location
